Sustainability

Doing Things Properly

At Big Tom, we believe making drinks properly means thinking beyond what goes into the bottle.

Crafted in Suffolk as part of the James White Drinks family, we’re always looking for practical ways to reduce our impact while continuing to make drinks with the same distinctive character people know and come back for.

Progress matters more than promises.

Rooted in Suffolk

We’ve been making drinks in the Suffolk countryside for decades and know that where we work shapes how we think.

That means taking responsibility for our surroundings, supporting local partnerships where we can and continuing to improve year after year.

No grand gestures. Just doing things properly.

Making More from Less

Infinite Recyclability

Infinite Recyclability.

Where possible, we look for ways to reduce waste across production and give materials a second life. Fruit and vegetable pulp from our production is collected locally and reused as livestock feed rather than going to waste. And whether in glass or can, we only choose pack formats for Big Tom that are infinitely recyclable.

Simple decisions, made consistently.

Reducing Our Footprint

In 2023, we expanded our solar panel generation at our factory in Suffolk to produce over 30% of our energy needs.

Over the past 5 years, we’re proud that at James White Drinks we have significantly reduced our carbon emissions while increasing sales and continue working towards our long-term goal of Net Zero by 2035.

Growth shouldn’t come at any cost.

Local community

Committed to our local community

As a business, we have donated over £1m to local causes through the Suffolk Community Foundation.

Royal Recognition

James White Drinks was first granted a Royal Warrant in 2002 and has continued to hold this recognition through renewal since.

Royal Warrants are granted to businesses that have supplied goods or services to the Royal Household on a regular basis and are recognised as a mark of longstanding service and trusted supply.

For us, it reflects something we’ve always believed in — doing things properly, staying true to our craft and making products people come back to time and time again.